BBC Lab UK - Core
Art Direction
Art Direction
Lab UK launched in September 2009 with the Brain Test Britain experiment, which aimed to answer the question: does brain training actually work? Many thousands of members of the public took part, making it the largest ever study of computer-based brain training.
Since then, Lab UK has launched further major experiments – The Big Personality Test and The Web Behaviour Test – both of which received a huge public response.
Each Lab UK experiment is designed in collaboration with leading university scientists.
'The key ingredient in every Lab UK experiment is you. Without your participation, we can’t answer the big scientific questions our experiments are designed to answer.
In return for your help, we hope to tell you something new and interesting about yourself, whether it’s Professor Robert Winston explaining your unique personality fingerprint, or discovering which ‘web animal’ you are and sharing it with your friends.'
Since then, Lab UK has launched further major experiments – The Big Personality Test and The Web Behaviour Test – both of which received a huge public response.
Each Lab UK experiment is designed in collaboration with leading university scientists.
'The key ingredient in every Lab UK experiment is you. Without your participation, we can’t answer the big scientific questions our experiments are designed to answer.
In return for your help, we hope to tell you something new and interesting about yourself, whether it’s Professor Robert Winston explaining your unique personality fingerprint, or discovering which ‘web animal’ you are and sharing it with your friends.'
Users logging in to Lab Uk during on air CTA's.
BBC ID - First BBC ID Product Mapping - Lab UK
